Cambridge International AS and A Level Travel and Tourism Coursebook

DESCRIPTION:

Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.

FEATURES:

• Links to Key Concepts included throughout to enhance understanding of the syllabus
• Contains up-to-date case studies and examples encouraging subject-based knowledge as well as a truly international approach
• Develops practical and technical skills relevant to the travel and tourism industry dealing with a range of complex situations and problems
• Assessment tasks at the end of each chapter to help students evaluate their own progress and mastery of Key Concepts
• Wide variety of stimulating activities to check and facilitate students’ understanding
• Definitions of Key Terms included throughout and positioned in context support English as an Additional Language learners.

CONTENTS:

Chapter 1. Features of the industry
Chapter 2. Principles of customer service in travel and tourism
Chapter 3. Destination marketing
Chapter 4. Destination management
Chapter 5. Planning and managing a travel and tourism event