Cambridge IGCSE® Business Studies Coursebook with CD-ROM

DESCRIPTION:

Written by experienced teachers, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; case studies contextualise the content making it relevant to the international learner. It provides thorough examination support for both papers with questions at the end of each chapter and an extensive case study at the end of each unit. The CD-ROM contains revision aids, further questions and activities. A Teachers CD-ROM is also available.

CONTENTS:

Introduction
Section 1: Understanding business activity
1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Section 2: People in business
6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of workers
9. Internal and external communication
Section 3: Marketing
10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Section 4: Operations management
15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Section 5: Financial information and decisions
19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Balance sheets
23. Analysis of accounts
Section 6: External influences on business activity
24. Government economic objectives and policies
25. Environmental and ethical issues
26. Business and the international economy
27. Exam skills and techniques
Glossary
Index