Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Cambridge Elevate Enhanced Edition (2 Years)

R699.00

ISBN:9781108348256
Format:Print/online bundle
Subject(s):Business Studies
Qualification:Cambridge IGCSE
Author(s):Mark Fisher, Medi Houghton, Veenu Jain

This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115).

Description

DESCRIPTION:

This coursebook and digital bundle contain exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.

 

FEATURES:

  • Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
  • Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.
  • Exemplar examination questions help familiarize students with the style of questions they may encounter in the exams.
  • Activities build key skills required by the assessment objectives – application, analysis and evaluation.
  • Learning objectives provide clear aims at the very outset.
  • Introductions make the content covered in the chapters relevant to real life.
  • Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
  • Personalize Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.
  • Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks. Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.
  • Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.

 

CONTENTS:

Introduction
Section 1. Understanding business activity: 1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Exam-style case study, Section 2. People in business: 6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication
Exam-style case study
Section 3. Marketing: 10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Exam-style case study
Section 4. Operations management: 15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Exam-style case study
Section 5. Financial information and decisions: 19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts
Exam-style case study
Section 6. External influences on business activity: 24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy
Exam-style case study
27. Preparing for assessment
Glossary
Index
Acknowledgements.

Additional information

Weight 0.94 kg
Dimensions 22 × 27.7 × 1.5 cm